Journal
What we would tell you over a coffee if you were about to commission a website, written down, with the numbers in it, and without the parts that only make us look good.
Written for owners of small independent businesses. No email required, nothing gated.
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01
The ten-point check to run before you pay anyone to redesign your website
Free tools, real thresholds, an hour of your time. Roughly half the businesses who think they need a redesign need three repairs. This tells you which one you are. Read it → -
02
Twelve questions to ask a web designer, and what a good answer sounds like
Everyone hands you a list of questions. Nobody tells you how to judge the answers. Here is both, including the ones that make us look bad. Read it → -
03
What a small business website actually costs in Austin
Real 2026 numbers: what each budget buys, what drives the price, what you pay every year after launch, and how to read a quote you have been handed. Read it →